In 2016, Californian rapper Kendrick Lamar stole the Grammy Awards show. Dressed as an inmate he rapped about the plight of young African-Americans who are unjustly persecuted by the police. This is precisely why Lamar has stood out among a new generation of young musicians. His lyrics are powerful and forceful, and he is not afraid to express political messages through lyrical poetry. His particular talent made DAMN, his most recent album, debut in the first place on Billboard and the video of the single “Humble” went viral on YouTube within hours of its release. Lamar has collaborated with artists such as Rihanna, Beyoncé and Pharrell Williams, which has allowed his music to reach a larger audience. Critics too have been captivated by his music and have consecrated him as one of the best rappers of modern time.